05.30.18
Tarte has expanded two hero complexion products—Amazonian clay foundation from 25 shades to 40 shades, and its creaseless concealer collection from 14 shades to 30 shades.
For the Amazonian clay foundation, 10 of the new 15 shades are in the tan to deep range, which brings the total to 17 tan to deep shades out of 40. For the creaseless concealer, 9 of the new 16 shades are tan to deep making 13 of the 30 shades within this range.
The brand has also introduced a fifth undertone that's developed for more golden and olive skin tones. Tarte now offers sand (yellow), beige (pink), neutral, honey (peach), and golden.
The expanded ranges are now on tarte.com and will make their way into stores in July and August.
The brand also said it is launching shade extensions of shape tape matte foundation and shape tape hydrating foundation, shape tape concealer shades and Rainforest of the Sea water foundation SPF 15 this year.
For the Amazonian clay foundation, 10 of the new 15 shades are in the tan to deep range, which brings the total to 17 tan to deep shades out of 40. For the creaseless concealer, 9 of the new 16 shades are tan to deep making 13 of the 30 shades within this range.
The brand has also introduced a fifth undertone that's developed for more golden and olive skin tones. Tarte now offers sand (yellow), beige (pink), neutral, honey (peach), and golden.
The expanded ranges are now on tarte.com and will make their way into stores in July and August.
The brand also said it is launching shade extensions of shape tape matte foundation and shape tape hydrating foundation, shape tape concealer shades and Rainforest of the Sea water foundation SPF 15 this year.