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    Breaking News

    New Patents for Avon's Anew Technology

    Rotational anti-aging night cream.

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    06.04.18
    Avon has been granted US Patents 9,956,151 and 9,968,538 for the technology currently included in the Anew Reversalist Infinite Effects — billed as the first rotational anti-aging night cream that provides continuous results that do not stall over a full year—and most recently the Anew Ultimate Infinite Effects products.

    "Infinite Effects is our biggest game-changer of the last 15 years. The idea of interval training for your skin to avoid the commonly reported 'plateau effect' is an inspired concept with impressive ongoing results proven through a one year clinical study. I'm very proud of the world-class team behind this innovation,” Louise Scott, Chief Scientific Officer, Avon, said in a press statement released from Avon’s London office.
     
    Anew Reversalist Infinite Effects rolled out last year.
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    CURRENT ISSUE

    January 2021

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