Borghese "unmasked" a fresh look and revealed four new, paraben-free Fango Mud Masks in its line. Saks Fifth Avenue kicked off the hero exclusive for the launch, offering the Advanced Fango Delicato Mud Mask and Advanced Fango Active Mud Mask online.
 
Borghese skin care is simultaneously unveiling its #OutForMud campaign through partnerships with Grace Atwood of The Stripe and Byrdie, and with a New York press event featuring a flash mob wearing mud masks. The dancers wore "Everything Else Can Wait" T-shirts, a nod to the brand's ardent support of self-care as a necessity, not a luxury. 
 
The campaign aims to highlight the all-inclusive aspect of the four unisex mud masks, made to address every skin concern – and to be used alone or together for multi-masking. Borghese used modern technology and innovative ingredients, coupled with the efficacy of the original formula, to deliver a line of Fango Mud Masks that cater to a variety of desired results: calm (Riparativo), brighten (Uniforme), purify (Active) and moisturize (Delicato).