06.06.18
At the World Perfumery Congress (WPC) in Nice, Bedoukian Research Inc. presented Hydrofleur, a new aroma ingredient with a very strong muguet note. Hydrofleur is the first commercial product to come out of the fragrance development collaboration between P2 Science, Inc. and Bedoukian started in 2014.
The presentation was made by Dr. Robert Bedoukian, CEO, at a perfumer session of the WPC, which he hosted with Zerlina Dubois, master perfumer at Procter & Gamble.
Hydrofleur was demonstrated as an example of a very powerful aroma chemical which can be used at levels as low as 1% that of traditional ingredients in fragrance formulations and still deliver superior olfactive results. The session was attended by several hundred perfumers from around the world.
P2 is currently building its first manufacturing plant in Naugatuck, CT. The plant will be in commercial production in Q4 of 2018 with initial sales targeted at the flavor and fragrance and cosmetics industries. One of the first products to be made on the plant will be Hydrofleur which will be marketed exclusively by Bedoukian.
The presentation was made by Dr. Robert Bedoukian, CEO, at a perfumer session of the WPC, which he hosted with Zerlina Dubois, master perfumer at Procter & Gamble.
Hydrofleur was demonstrated as an example of a very powerful aroma chemical which can be used at levels as low as 1% that of traditional ingredients in fragrance formulations and still deliver superior olfactive results. The session was attended by several hundred perfumers from around the world.
P2 is currently building its first manufacturing plant in Naugatuck, CT. The plant will be in commercial production in Q4 of 2018 with initial sales targeted at the flavor and fragrance and cosmetics industries. One of the first products to be made on the plant will be Hydrofleur which will be marketed exclusively by Bedoukian.
