More and more Americans are looking for truly natural alternatives to synthetic chemicals for health, wellness, personal and home care products. The Natural Products Association’s
Natural Seal Program celebrated 10 years of giving consumers the confidence and knowledge to identify truly natural personal care products. NPA’s Natural Certification for Personal Care Products has certified 937 products and 799 ingredients. All NPA-certified products have been verified to fit the Natural Standard by an independent third-party auditor. In addition to its certification program for personal care, NPA offers a separate program for home care, launched in 2010.
NPA certified products are at least 95 percent natural—excluding water. NPA-certified products use natural ingredients from a source found in nature and processed within the list of allowed processes. Products with the Natural Seal must list all ingredients on the package label and only contain 100 percent natural fragrances and colorants.