The fluoride-free rinse contains activated charcoal (made from sustainable bamboo), coconut oil, tea tree oil, xylitol, mint, spearmint and peppermint.
"We're super-psyched to bring the benefits of activated charcoal to the mouthwash category! Finally, mouthwash that's as delicious and refreshing as it is effective, but without alcohol, artificial flavors, artificial sweeteners and synthetic dyes," said Hello founder Craig Dubitsky.
Hello also offers Activated Charcoal Fluoride-Free Whitening Toothpaste .
The new mouthwash is $6.99 per 16oz bottle, and is now available Amazon.com/hello and Helloproducts.com, and will debut on shelves at Walmart, Target, Safeway/Albertsons and otherretailers and e-tailers in July 2018.