As the largest retailer and distributor of professional beauty supplies, Sally Beauty is actively looking for innovative hair care products and brands that will address the needs of their customers.
"We are thrilled to launch the Sally Beauty Cultivate program," said Carrie McDermott, president, Sally Beauty. "We continue to be inspired by all of the terrific women entrepreneurs we have met over the years and believe in supporting women who are developing products to make her best accessory, her hair, even better."
Sally Beauty will accept entries from female-owned hair care brands who are looking to expand their business. The top brand will receive $25,000 in financial support, product distribution at SallyBeauty.com, and mentorship from the Sally Beauty team as well as some of their brand's famous business owners. They will also receive the opportunity to get their product directly into the hands of high demand beauty influencers at one of Sally Beauty's monthly influencer events.
Recognizing a need for female consumers to have access to natural-based hair products and for female entrepreneurs to have a platform, Sally Beauty was the first national beauty retailer to provide distribution to popular female-owned hair care brands including Made Beautiful, Mielle Organics, The Mane Choice and Arctic Fox, to name just a few. Additionally, Sally was the first to launch an exclusive ingredient range with Carol's Daughter called the Pracaxi Nectar Collection.
Providing distribution support to these brands from the start helped their businesses to grow into being some of the most well-known and loved hair care brands sold today.
Jamira Johnson, VP-digital and innovation at Sally Beauty commented, "Sally Beauty has a long history of collaborating with women entrepreneurs to help launch their brands in our stores and online. We're excited to identify the next wave of women entrepreneurs and help support them through the Sally Beauty Cultivate program." She continues, "We believe there is so much hair care innovation happening every day in women's homes, salons, and communities, and we want to encourage that innovation to thrive and grow."
Sally Beauty has a long history of supporting female-owned hair care businesses with nearly 1 in 3 sales supporting hair care and hair color brands created or owned by women and 1 in 5 textured hair sales supporting brands founded by African American women.
"Sally is a great retail partner as they have been supportive of the Mielle Brand since the very beginning," states Mielle Organics Founder Monique Rodriguez. "Sally works with our brand in creative ways that are beneficial for both Mielle and Sally's brand."