since July 2017.
In her new position, Alexander will lead Regis' merchandising activities, including e-commerce and franchise product sales and will maintain overall responsibility for the company's
Alexander joined Regis in 2012 and has advanced through positions in the legal, franchise and Walmart Relations departments. Prior to joining Regis, she held marketing and communications roles in retail health care, including MinuteClinic/CVS, as well as The Auckland Museum.
"Laura has excelled in the positions she has had at Regis and proven herself as a talented, progressive leader within our company. One part of our strategy to transform Regis is to increase our product sales and capabilities we provide our franchisees. Laura will lead a talented merchandising department to ensure we have the strongest assortment, procurement and fulfilment structure to meet the needs of our franchisees and consumers. Laura's experience with our franchise business and Walmart will enable her to further leverage our merchandising business across franchised and company-owned stores and e-commerce websites," said Regis Corporation Chief Executive Officer and President Hugh Sawyer.