Founded in 1987 by Franco Bianco, Equilibra has a growing presence in the natural personal care segments, offering skin care and hair care ranges and is a leading player in nutritional supplements in Italy.
“Equilibra is very well-positioned in the wellbeing space in Italy and complements perfectly our existing offering. The Equilibra brand enjoys great recognition in the market, and we see opportunities for further development in what is a fast-growing segment,” noted Alan Jope, Unilever President Beauty & Personal Care.
Bianco, Founder of Equilibra, added, “We are delighted to work together with Unilever to take the next step in our journey. We aim to spread the Italian Beauty and Wellbeing abroad and strengthen our presence in Italy.”
Equilibra will be run as a standalone business with the continued presence of the Bianco Family and the current management team. Marco Bianco will be leading the business as CEO from its headquarter in Turin, and Franco Bianco will be honorary chairman.
Terms of the deal were not disclosed.
The acquisition is subject to regulatory approvals and customary closing conditions.