Social media shine put OFRA on the mind of beauty enthusiasts all around the world. This social connection has allowed OFRA to glow, and just over a year ago make its debut on ulta.com with a limited range of best-selling liquid lipsticks and highlighters. Success lead to the brands collaborating on a makeup palette and duochrome liquid lipsticks sold exclusively through Ulta, and a swift sell-out during the must-shop 21 Days of Beauty.
As OFRA makes it debut in 451 Ulta doors, the brand will be showing off some new glow and reintroducing themselves to beauty enthusiasts with a fresh logo, website, packaging and overall image redesign.
OFRA Operations Director Ayelet Faerman said, “This is a major milestone for OFRA. Building this brand from the ground up, experiencing the cycle of highs and lows, and still making it to this point only pushes my team and I to grow OFRA into something we never imagined. We are thankful for this partnership with Ulta and the opportunity it will give our brand to shine.”