Collagen Pop enhances water with premium marine collagen peptides and vitamin C to address dry and dull skin, fine lines and loss of firmness and elasticity. Ideal for on-the-go, it "upgrades water" into a delicious rose and lemon-infused beauty tonic for gorgeous-looking skin, according to the brand.
After taking the marine collagen of Hum's Collagen Pop for four to eight weeks, 68% of participants in a double-blind trial reported an overall improvement in their skin including fine lines, wrinkles, hyperpigmentation, texture, tone and smoothness, according to the company.
Hum has partnered with Sephora for a nationwide campaign to launch Collagen Pop. Beginning today, every Sephora shop window will showcase Collagen Pop and each shopper will be greeted by a wellness display featuring the product.
"HUM's mission is to help consumers look and feel their absolute best from the inside out by bringing them best-in-class, clinically-tested supplements. With Collagen Pop, we wanted to take it a step further by solving a need in the growing ingestible collagen market with the first-ever dissolvable collagen tablet that is not only the best in its class, ultra-convenient when on the go, delicious tasting, and clinically-researched but also attractively priced," said HUM Nutrition Co-founder and CEO Walter Faulstroh.
Collagen Pop, which will also be sold on Sephora.com and on HumNutrition.com, is available in two sizes— $12 for a 10-day supply and $30 for a 30-day supply.