Coty Professional Taps DKSH for International Expansion
Will improve current projects as well as include Singapore and Malaysia.
DKSH’s Business Unit Consumer Goods has partnered with Coty Professional Beauty to enhance its distribution capability to a wide base of Asian consumers. According to the company, this partnership will enable an improved delivery schedule and better inventory visibility, while expanding the availability of Coty’s international brands to consumers in Singapore and Malaysia.
DKSH will provide distribution, logistics and sales order processing for Coty’s Professional Beauty division across the salon channel. The agreement covers popular consumer brands in the category professional haircare, such as Wella Professionals, Nioxin and Sebastian Professional.
In Thailand, DKSH has already been successfully working with another division of Coty, Consumer Beauty, to distribute brands like Adidas body care & fragrances.