“BASF is a truly innovative company that continues to deliver new natural alternatives for consumers year in and year out,” said Daniel Fabricant, Ph.D., president and CEO of NPA. “We are pleased to honor BASF for their contributions to our industry and to NPA, the largest and oldest association for natural products.”
The NPA handed out awards during its recent annual conference, The Big Natural. NPA’s Natural Standard and Certification for Personal Care Products is a set of guidelines that dictate whether a product can be deemed truly "natural," and comes to protect and educate consumers with the goal of maximizing their wellbeing. The standard encompasses all cosmetic personal care products regulated and defined by the FDA, and is based on four evaluated criteria: natural ingredients, safety, responsibility and sustainability.
”Natural and sustainable solutions are clearly valued by a growing portion of consumers and our customers need trustworthy and recognized partners in order to enable their natural products’ offering,” said Daniele Piergentili, VP-home & personal care, North America for BASF. “This award is a testament to our continued commitment to lead in the field of natural ingredients with our innovation portfolio.”
The NPA award comes on the heel of several other recent award nominations for BASF’s Care Creations, including the CEW Beauty Award nomination for the ingredient Dermagenist and the Independent Chemical Information Service (ICIS) award nomination for product innovation for BASF surfactants.