Skin care is still in with cosmetic consumers. According to recent findings from global information company The NPD Group
’s 2018 Makeup In-Depth Consumer Report, nearly all US women using makeup, or 90%, reported using makeup with skin care benefits. The usage of these products does not appear to be replacing or cannibalizing consumers’ skin care routines, as two-thirds of women stated they use these makeup products in addition to separate skin care offering the same benefits.
For more on makeup, check out our annual look at the color cosmetics market this August.