In support of its growth strategy to become a global leader in Clean Beauty, Amyris has made two executive appointments to ensure it can respond quickly to the surging consumer demand for its Clean Beauty skincare products from Biossance, the fastest selling skin care brand in North America.

Caroline Hadfield has been promoted to president of Biossance, and is recognized for leading its launch and subsequent success with consumers looking for clean, non-toxic skincare that delivers superior performance.  Formerly senior vice president of personal care at Amyris, Hadfield will continue to lead brand positioning, new product and category innovation and development, supply chain management and operations.

In addition, Catherine Gore will join as senior vice president, sales, marketing & education for Biossance. Formerly, a global vice president and general manager of Kendo, including Marc Jacobs Beauty, and the vice president of merchandising for Sephora Collection, Gore will be responsible for revenue growth and sales channel execution both domestically and internationally.

“With these two appointments, Biossance is well positioned to accelerate its growth in Clean Beauty categories, as well as expand its reach, both internationally and online,” Amyris President and CEO John Melo said. “This year, Biossance retail sales have climbed 300%. We have successfully set the standard for Clean Beauty in the skin care market and we are growing rapidly in response to consumer demand.”

“We are delivering positive impact for our planet and our shareholders by setting the standard for sustainability in personal care. Using products with sustainable ingredients is not just a good choice, we believe it’s the best choice,” Melo added. “We make higher quality, sustainable products that perform better.”

Future plans for the company include a baby care line.