07.17.18
Rising beauty brand Pat McGrath Labs is well on its way to becoming an industry mainstay. Eurazeo Brands has made an investment in the makeup artist owned beauty brand big at stores like Sephora and selling out very quickly. in the world. Eurazeo, a leading global investment company with ~€16 billion of assets under management, joins One Luxury Group, a dedicated luxury investment fund, as minority shareholders in the company.
Eurazeo’s total investment is $60 million, bringing total external funding to date to $88 million. The new capital will help Pat McGrath Labs build on its incredible success and enable the company to further expand its distribution in the US, as well as meet increasing demand worldwide, said the company. Additional terms of the deal were not disclosed at press time.
Pat McGrath Labs has reached top selling SKU status at Sephora with various hit products and was also voted the number one most engaged beauty brand in a Facebook survey of 500 top beauty brands. Pat McGrath Labs has already garnered over 30 billion media impressions since launch.
Eurazeo’s total investment is $60 million, bringing total external funding to date to $88 million. The new capital will help Pat McGrath Labs build on its incredible success and enable the company to further expand its distribution in the US, as well as meet increasing demand worldwide, said the company. Additional terms of the deal were not disclosed at press time.
Pat McGrath Labs has reached top selling SKU status at Sephora with various hit products and was also voted the number one most engaged beauty brand in a Facebook survey of 500 top beauty brands. Pat McGrath Labs has already garnered over 30 billion media impressions since launch.