Schmidt’s says its collection of body wash remains true to its mission of creating plant-based, cruelty-free, vegan products that are free of SLS, sulfates and artificial dyes and fragrances. The formulation features sea-based antioxidants and aminos including nori, red algae and spirulina. In addition, Schmidt's opted for an organic argan oil-based surfactant.
“Diversifying and elevating our product offering is what our consumers expect of us,” says Michael Cammarata, co-founder and CEO of Schmidt’s Naturals. “We are thrilled to continue providing the latest and most advanced plant-based ingredients and setting standards with environment-friendly and ethical practices that are even inspiring heritage personal care brands to follow suit.”
The new body wash retails for $9.99.