Avon Products, Inc. announced personnel announcements this morning, including senior appointments in international leadership posts as well as in global brand marketing for beauty.
Marco Brandolini has been appointed VP and GM, Italy and the Mediterranean, (IMED), effective Sept. 1 2018. Brandolini spent 13 years at Herbalife Nutrition, where he most recently served as EMEA VP of sales and marketing, member services and technology. According to Avon Proucts, he has proven a track record of turning around sales performance and delivering growth (accelerating to 7.5% year on year in Q1 2018), through multi-channels, while increasing distributor retention through strong customer service. Also, Brandolini was responsible for designing the regional marketing and strategy planning and maintaining relationships with key distributors. He successfully led Herbalife's key premium products and marketing tools launch, leveraging consumer and market research and activated the company's distributors' technology platform, all of which contributed to a more profitable business and a wider adoption of Herbalife products
Avon Products, Inc. also tapped Anna Chokina to server as vice president, global brand marketing, skin care and personal care, effective Sept. 24, 2018. She will drive growth and brings deep brand marketing and beauty experience with a background of an international career. Chokina joins Avon from L'Oréal Paris, where as general manager, Russia, she led the business to consecutive years of growth. She also oversaw successful brand strategy development and played a central role in making L'Oréal Paris the number one digital beauty brand in Russia. In addition, she also worked for Procter & Gamble and PepsiCo.
Also, Elena Degtyareva, currently vice president, global marketing operations, will assume the position of VP, global fashion and home at Avon Products.