Sales will get a boost from gains boosted by:
• Growing utilization of healthcare by an aging US population;
• Increasing concerns regarding infectious disease – in particular in healthcare and other institutional settings; and
• Greater awareness of hand washing as effective disease prevention.
However, Freedonia points out that faster growth in demand for hand cleansers will be restrained by a high degree of market penetration of hand cleansers and concerns surrounding the growing prevalence of antibacterial resistance, in particular among HAIs. These and other trends are presented in Industrial & Institutional (I&I) Cleaning Chemicals in the US, 14th Edition, a new study from The Freedonia Group, a Cleveland-based industry research firm.
Healthcare applications are expected to remain the largest market segment for I&I hand cleansers through 2022, although food-related markets – food and beverage processing and foodservice – will each account for a significant percentage of overall demand. Growth is forecast for retail and office settings, where use will be boosted by concerns regarding infectious diseases and increasing availability of hand sanitizer dispensers, according to Freedonia.