"This investment represents our commitment to nurturing the next generation of beauty brands. As more customers turn to clean beauty and socially-committed companies, we see this as a compelling opportunity in this space,” said Brandon Ford, chief accelerator director, Lubrizol Skin Essentials.
One Ocean Beauty was founded by industry veteran Marcella Cacci a beauty and luxury executive who was part of the Burberry repositioning team that took Burberry public in 2002. She established Burberry Beauty driving retail sales to over $500 million.
One Ocean Beauty collection contains key marine microorganisms and single cells with unique anti-aging properties which have been sourced from the world's marine environments and sustainably produced. The collection is free from GMOs, parabens, sulfates, phthalates, PEGs, nanoparticles, mineral oil and synthetic fragrance. There is no harvesting or extraction process, thus preserving the marine environment and protecting its biodiversity. The socially aware company has also committed to using sustainable packaging and shipping materials, according to officials.
"The partnership with Lubrizol is a significant step in developing our unique product offering and remaining on the cutting edge of technology – the team at Lubrizol shares our vision for clean beauty and conscious consumerism. We are excited to launch a new business model that is in tune with changing customer behaviors." – Cacci noted.
One Ocean Beauty says it has donated a substantial sum to Oceana, the international ocean conservation and advocacy organization.