This year, the charity ride blankets Southern California over five days, and will rally with the public at eight stores along the route, where the public is invited to meet the riders, learn more about amfAR, and contribute to the non-profit.
Chris Salgardo, Kiehl's brand ambassador and Kevin Robert Frost, CEO, amfAR will ride from Los Angeles to San Diego, with Gilles Marini of Days of Our Lives, tattoo artist Luke Wessman men's style influencer Blake Scott, and music photographer Travis Shinn.
And, as the riders make their way through Southern California, supporters will be able to ride along with them, courtesy of CycleBar.
The company is offering Kiehl's LifeRide for amfAR classes in select CycleBar studios nationwide, and Kiehl's will donate $30 per bike in one of these classes, as part of its overall donation to amfAR.
Kiehl's will donate a total of $150,000 to amfAR over the course of this year's events and activities. At the conclusion of this year's ride, Kiehl's LifeRide for amfAR will have ridden more than 12,000 miles since 2010, and raised more than $1.9 million, funding ten cure-related research projects.