BioHope, is a significant player in the South China personal care industry with over 25 years’ experience. “The formation of this strategic partnership will enable BioHope to better meet their customer’s needs by adding Cargill’s sustainable, label-friendly and nature-derived portfolio to our current services,” said Chen Fufang, managing director of BioHope.
Sanrise is a leading trade partner in the Eastern China region working closely with multi-national personal care ingredient companies with a longstanding business reputation. Sanrise’s relationships with leading brand owners in the Eastern China region will further the ability to meet existing and future consumer needs for nature-derived and responsible cosmetics.
“China consumers are increasingly looking for cosmetic products based on nature-derived ingredients. In fact, 65 percent of personal care product launches feature a natural, sustainable claim category,” said Oliver Luo, sales director for Cargill Beauty APAC. “A China-to-China strategy to capture market insight with local partners is essential to delivering on this consumer preference and expanding in this market.”
“With BioHope and Sanrise, we have found leading distribution partners who can really open doors for Cargill Beauty ingredients. These companies bringexpertise in sales, marketing and formulation along with a vision that fits with our strategy,” added Tony Jaillot, general manager, Cargill Beauty. “These partnerships provide a solid foundation to bring our unique and differentiated nature-derived offering to the global personal care market.”