Many of products in line with this theme are facial masks, with their immediate result-driven properties. In July, Clean & Clear’s Deep Action 60 Second Shower Mask ranks #15 in masques and has maintained a spot in the top 15 of this segment since April; Origins’ Out Of Trouble 10 Minute Mask To Rescue Problem Skin ends the month with its best score in the past year, ranking #46; and Unite’s 7Seconds Masque is at #167 after appearing for the first time in Amalgam in April. Other products in the masques segment include Bioré’s Self Heating One Minute Mask at #102, Dior’s Capture Totale DreamSkin 1-Minute Mask a #182, and Patchology’s FlashMasque Hydrate 5 Minute Sheet Masks at #269.
Other top-performing products in July include Aussie’s 3 Minute Miracle Moist, which ranks #2 in hair treatments; Lancôme’s Visionnaire 1 Minute Blur at #10 in facial treatments; and Trish McEvoy’s Jumbo Instant Eye Lift at #38 in eye treatments. Additionally, several new products appear for the first time in Q2, including GlamGlow InstaMud 60-Second Pore-Refining Treatment, Starskin 7-Second Morning Mask, and Patchology FlashMasque Milk Peel 5 Minute Sheet Mask.
Based on the continuous collection, aggregation, and blending of data from approximately 15 leading retailer websites, Kline's new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts. For more details, visit AMALGAM.