08.31.18
Houston-based cleaning company AlEn USA has announced the start of its charitable partnership with the Curing Children's Cancer Fund (CCCF) during the month of September, which is Children's Cancer Awareness Month. A portion of all Ensueño product purchases made from Sept. 1-30, 2018 will provide financial support for pediatric cancer research across the country, including at Texas Children's Cancer Center.
This year marks the sixth consecutive year of the partnership between AlEn USAand CCCF, with purchases from AlEn USA brands raising more than $100,000 for CCCF since 2013.
"My daughter, Maggie, was only four years old when she was diagnosed with cancer," said Rob Ferguson, president of CCCF and AlEn USA advisory board member. "Fortunately, Maggie is one of the lucky ones, and today she's cancer-free and enjoying life as a young working professional. Making pediatric cancer a thing of the past is an ambitious goal, but for those of us who feel as though they have faced even bigger challenges, amazing things can be accomplished one small step at a time."
In addition to AlEn USA's donation to the CCCF, the partnership will also include an integrated media plan including digital couponing, advertising and select in-store displays to create awareness of the promotion. Ensueño fabric softeners can be purchased at retailers nationwide. Consumers can also download a 50-cent-discount Ensueño coupon directly from the CCCF website at www.cccfund.org in September.
This year marks the sixth consecutive year of the partnership between AlEn USAand CCCF, with purchases from AlEn USA brands raising more than $100,000 for CCCF since 2013.
"My daughter, Maggie, was only four years old when she was diagnosed with cancer," said Rob Ferguson, president of CCCF and AlEn USA advisory board member. "Fortunately, Maggie is one of the lucky ones, and today she's cancer-free and enjoying life as a young working professional. Making pediatric cancer a thing of the past is an ambitious goal, but for those of us who feel as though they have faced even bigger challenges, amazing things can be accomplished one small step at a time."
In addition to AlEn USA's donation to the CCCF, the partnership will also include an integrated media plan including digital couponing, advertising and select in-store displays to create awareness of the promotion. Ensueño fabric softeners can be purchased at retailers nationwide. Consumers can also download a 50-cent-discount Ensueño coupon directly from the CCCF website at www.cccfund.org in September.