08.31.18
Sabinsa welcomed Liz Smith as marketing director. A highly regarded veteran of the health and wellness industry, she has over 28 years of experience in building brand awareness and growing sales revenue. Her demonstrated success in driving bottom-line results through strategic planning and execution of integrated marketing communications makes her ideal for managing Sabinsa’s extensive marketing programs.
As senior sales account manager with William Reed Business Media for over six years, and as media specialist with NPIcenter and New Hope Natural Media (now an Informa company) for more than five years, Smith has counseled hundreds of domestic and international clients to connect their brands with their customers using emergent and traditional media. She also served 17 years in senior marketing management roles with TSI USA Inc. and Montana Naturals, developing and marketing raw material ingredient and consumer product brands to B2B and B2C markets, including Direct to Consumer.
The company recently appointed others in R&D and more departments, read about it here.
As senior sales account manager with William Reed Business Media for over six years, and as media specialist with NPIcenter and New Hope Natural Media (now an Informa company) for more than five years, Smith has counseled hundreds of domestic and international clients to connect their brands with their customers using emergent and traditional media. She also served 17 years in senior marketing management roles with TSI USA Inc. and Montana Naturals, developing and marketing raw material ingredient and consumer product brands to B2B and B2C markets, including Direct to Consumer.
The company recently appointed others in R&D and more departments, read about it here.
