The new line, called Acumen, features 15 products to enjoy in-shower, pre and after shave, as well as for skin and hair care. Key ingredients include AC Acumen Complex—a proprietary blend of vitamins B5 and vitamin E with added antioxidant and moisturizing agents. Additional ingredients such as hyaluronic acid, ginger root extract, bisabolol and cranberry extract work to increase skin and hair ability to retain moisture, fight environmental damage and promote radiant, healthy looking skin, according to the brand.
Prdoucts include: In-Shower Face Wash; Clay Exfoliating Cleanser;Invigorating Body Wash; Daily Thickening Shampoo; AC Acumen Scalp Revitalizer; shave products; Energizing Hydrating Gel; Recharging Hydrating Cream; Eye Energizing Hydrating Gel 24H Hand & Body Hydrator; and two pomades.
“We are so excited to inspire men to groom with confidence. This is more than a regimen. With American Crew ACUMEN, we hope to elevate a man’s look, while meeting the needs of his daily grooming ritual,” said David Raccuglia, founder of American Crew. “This new line brings an element of sharpness, sophistication, and aspiration to the skin care, beard grooming and body care routine.”
“For the past 25 years, American Crew has been a trend-setter in the field of male grooming, and with the launch of American Crew Acumen we look forward to further expanding and elevating our offerings for today’s demanding man,” noted David Carvalho, global president of Portfolio Brands at Revlon, Inc. “With a focus on evolving and innovating, American Crew Acumen will be the brand’s first ever entry into prestige department stores worldwide while continuing to service the premium salons and barbershops. The introduction of this superior skincare and shave regimen is most certainly the next step in the brand’s journey to providing men with top-quality, efficient and refined products.”