The company's e-Lab interface is a 24/7 digital platform which supports Azelis' hard asset application labs, enables customers and Azelis to more effectively manage their R&D projects. An additional digital platform, within the Care Group is iChat; this on-demand technical support tool offers instant answers to solve formulation questions. Both of these online platforms help support the overall Azelis digitalization strategy of leveraging current hard assets and technical resources through online customer portals.
“We are taking the customer experience to a whole new level by further empowering the formulators with digital touch points for convenient and speedy access to information, formulation support and co-developing of products. This is making a significant difference in their day-to-day working life,” explained Julia Hernandez, VP-marketing, Azelis PC and H&IC, Americas.
As the personal care industry continues to evolve in line with the fast moving market trends and regulations, Azelis is investing in the power of digitization to help its customers transform their challenges into opportunities for growth.