Fifty percent of consumers worldwide consider their hair to be damaged, dry, lifeless or limp, according to market research carried out by Kantar TNS. And in Asia – where there are constant challenges due to the heat and humidity – frizzy, greasy hair is common, while increased awareness of the effect of pollution is creating a surge in demand for anti-pollution hair care products in China and India, as reported by Euromonitor International.
According to show organizers, In-Cosmetics Asia’s Spotlight On Haircare Actives area is designed to help cosmetic chemists and marketers easily locate unique ingredients that will enable them to develop innovative products that deliver tangible benefits to hair health. Sumit Chopra, director research analysis, GlobalData will give a special marketing trends & regulation seminar on October 30, which will give attendees an exclusive look into future haircare trends and highlight the opportunities available to manufacturers.
“There has never been more awareness of the importance of caring for hair, which presents a fantastic opportunity to beauty brands," said Sarah Gibson, event director, In-Cosmetics Asia. "Asian consumers have a unique set of challenges when it comes to looking after their hair and they are now demanding innovative products that can minimise fizziness and improve overall hair health. Our Spotlight On Haircare Actives will enable R&D and marketing teams source the world’s newest and most innovative ingredients, helping them tap into the latest trends.”
In-Cosmetics Asia takes place at the Bangkok International Trade & Exhibition Centre from 30 October to 1 November 2018. Registration for this year’s event is free of charge and can be completed via http://asia.in-cosmetics.com/register.