Additionally, Lisa Sequino has been appointed to senior vice president, global general manager, BECCA. She will join the company’s Extended Executive Leadership team.
Since joining the company in September 2016 as senior vice president, Strategy and New Business Development, Ross has played an integral role, in close partnership with the CEO and CFO, in developing both the company’s 10-Year Strategic Compass and its corporate strategy, which is pivoting the business to win and helping to drive long-term sustainable growth. Under his leadership of New Business Development, the company acquired two of its fast growing brands: BECCA, and the company’s biggest acquisition to date, Too Faced.
The company continues to emphasize its commitment and investment in new brands with the appointment of Sequino, who succeeds Bob DeBaker, who will be taking on special projects for the company effective Oct. 31, 2018. In her role, Sequino will be responsible for continuing to build and amplify BECCA’s global brand equity, developing and executing the brand strategy, and advancing the global business.
In her most recent position as senior vice president, general manager, Estée Lauder and AERIN Beauty – North America, Sequino oversaw the development and execution of the North America go-to-market strategy for the company’s namesake brand, and has been responsible for AERIN Beauty as it continues to grow its luxury fragrance and beauty business in North America. Under her leadership, the brand gained share in North America in key subcategories, including face serum and foundation, and across key online channels. She also oversaw the successful expansion of the brand into Ulta and strengthened the department store business.
Claudia Benshimol succeeds Sequino, as reported in Happi.