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    Breaking News

    Art of Sport Enters Personal Care Game

    Athlete-focused line has all-star roster of sports star backers including Kobe Bryant.

    Art of Sport Enters Personal Care Game
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    10.03.18
    There’s a new line pf personal care hitting the category today: Art of Sport, a new body care brand that is said to be “formulated from the ground up to recharge, refresh and protect athletes' skin.”
     
    Founded by entrepreneur Matthias Metternich, the brand was born to address the skin care needs of the modern athlete. Developed by leading skincare scientists and with insights from Art of Sport's world-class athlete partners, the range includes deodorant, antiperspirant, hair and body wash, body bar, sunscreen and a soon-to-be released ultra-strength “Recovery Cream.”
     
    "Everything from what athletes wear and consume to how they recover has continued to evolve," said Metternich. "We didn't see anyone transferring that same level of innovation and consideration into what athletes apply on their skin. By working with the best scientists and best athletes, we've created body and skincare products that can keep up with the performance needs of athletes at all levels."   

    Five-time NBA Champion and Academy Award Winner, Kobe Bryant, joined Metternich and Art of Sport co-founder Brian Lee, as a founding partner.  

    Shortly after Bryant joined, the team partnered with other world-class athletes across sports, including: 2016 World Series Champion and All-Star second baseman Javier Báez, pro surfer  Sage Erickson, NBA MVP James Harden, World Champion motocross and supercross racer  Ken Roczen, skating legene and X-Games gold medalist Ryan Sheckler and NFL wide receiver Juju Smit-Schuster.

    The brand's lead scientists, Dr. Shekhar Mitra and Dr. Laurence Dryer, helped to design new formulas that are engineered with powerful botanicals and performance ingredients, and made without common chemicals found in body and skincare products that your skin doesn't need such as parabens, oxybenzone, PABA, MIT/MCIT, talc and 1, 4 dioxane. Each product is carefully formulated to perform better for athletes' skin while keeping it fresh, invigorated and strong. 

    The range is being sold through the brand's website and on Amazon. Prices range from $8.95 to $13.95.
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