10.22.18
Dr. Bronner’s has opened a Chinese e-commerce store, drbronners.tmall.hk. The new store is available through China’s largest business-to-consumer e-commerce platform, Alibaba’s Tmall Global, giving consumers access to Dr. Bronner’s peppermint-scented liquid soap. The store also offers a variety of scents in both liquid and bar soaps, along with other high quality personal care products with ingredients sourced from Fair Trade and USDA Organic certified farms, including its moisturizing Magic Balms.
“China poses a tremendous opportunity for Dr. Bronner’s, and launching an e-commerce store on a platform that is home to over five hundred million consumers is a big step in capturing this opportunity,” said Mike Bronner, president of Dr. Bronner’s. “Our goal is to take Dr. Bronner’s 160-year legacy of soapmaking into Chinese homes, providing families with effective, safe, and environmentally-friendly personal care. Partnering with Export Now in launching a Tmall Global Flagship Store helps us to accomplish this goal.”
“We are thrilled to bring Dr. Bronner’s much-loved soaps to Chinese consumers,” said Frank Lavin, chairman of Export Now, which esigned and launched the Chinese-language Tmall Global flagship store, and manages merchandising, marketing, customer service, logistics, compliance, and digital strategy. “Dr. Bronner’s brand story and history of pleasing millions of families around the globe puts the company in a position for tremendous success in China.”
“China poses a tremendous opportunity for Dr. Bronner’s, and launching an e-commerce store on a platform that is home to over five hundred million consumers is a big step in capturing this opportunity,” said Mike Bronner, president of Dr. Bronner’s. “Our goal is to take Dr. Bronner’s 160-year legacy of soapmaking into Chinese homes, providing families with effective, safe, and environmentally-friendly personal care. Partnering with Export Now in launching a Tmall Global Flagship Store helps us to accomplish this goal.”
“We are thrilled to bring Dr. Bronner’s much-loved soaps to Chinese consumers,” said Frank Lavin, chairman of Export Now, which esigned and launched the Chinese-language Tmall Global flagship store, and manages merchandising, marketing, customer service, logistics, compliance, and digital strategy. “Dr. Bronner’s brand story and history of pleasing millions of families around the globe puts the company in a position for tremendous success in China.”