10.25.18
After few years formulating skin care products for a major beauty conglomerate, chemists Victoria Fu and Gloria Lu of Chemist Confessions saw firsthand that the skin care industry is essentially just smoke and mirrors. They believe that by making skincare science fun, approachable, and transparent, they can empower individuals to make the best decisions for their skin.
The duo started their mission with their Chemist Confessions Instagram page. Since launching the page a little over a year ago, the duo has amassed over 40k followers who are equally obsessed with skincare. The page makes it easy to teach their followers the science behind skin care. They debunk myths, decode ingredient lists, sketch skin biology, and share up‐and‐coming skin care research to their account. Because of their tremendous online success, they recently launched their own skin care line that conveys the same transparency as their Instagram by providing percentages of all the key actives used.
In their first moisturizing launch, the chemists believe that to support healthy skin barrier function a good moisturizer should accomplish three goals: instantly hydrate, soothe skin from daily aggressors, and provide long‐term fortifying benefits. Their line of four products allows for easy customization into a user’s existing routine, allowing the user to stay hydrated no matter the change in skin type, lifestyle, or climate. Each product embodies their brand vision, by using the best‐in‐class ingredients at effective, transparent percentages all packed in the most protective packaging.
More info: www.chemistconfessions.com
The duo started their mission with their Chemist Confessions Instagram page. Since launching the page a little over a year ago, the duo has amassed over 40k followers who are equally obsessed with skincare. The page makes it easy to teach their followers the science behind skin care. They debunk myths, decode ingredient lists, sketch skin biology, and share up‐and‐coming skin care research to their account. Because of their tremendous online success, they recently launched their own skin care line that conveys the same transparency as their Instagram by providing percentages of all the key actives used.
In their first moisturizing launch, the chemists believe that to support healthy skin barrier function a good moisturizer should accomplish three goals: instantly hydrate, soothe skin from daily aggressors, and provide long‐term fortifying benefits. Their line of four products allows for easy customization into a user’s existing routine, allowing the user to stay hydrated no matter the change in skin type, lifestyle, or climate. Each product embodies their brand vision, by using the best‐in‐class ingredients at effective, transparent percentages all packed in the most protective packaging.
More info: www.chemistconfessions.com