Additional companies that have signed on include: L'Oréal, Colgate-Palmolive, Johnson & Johnson, Natura and, RB,
The full list of companies can be found here.
The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation, in collaboration with UN Environment. The overall aim is to create ‘a new normal’ for plastic packaging. Targets are among others:
- Eliminate problematic or unnecessary plastic packaging and move from single-use to reuse packaging models
- Innovate to ensure 100% of plastic packaging can be easily and safely reused, recycled, or composted by 2025
- Circulate the plastic produced, by significantly increasing amounts of plastics reused or recycled and made into new packaging or products
To drive innovation in packaging development and promote improved recycling infrastructure, Henkel is collaborating with a variety of partners – progress toward sustainable packaging will only be possible if organizations from across industries and along the value chain work together. “The New Plastics Economy Global Commitment draws a line in the sand, with businesses, governments and others around the world uniting behind a clear vision for what we need to create a circular economy for plastic. This is just one step on what will be a challenging journey, but one which can lead to huge benefits for society, the economy and the environment,” said Dame Ellen MacArthur, Founder of the Ellen MacArthur Foundation.