P&G Ventures, which functions as a startup studio within Procter & Gamble, has issued a formal invitation to all entrepreneurs, inventors, visionaries and startups to submit their product for consideration to win an all-expense paid trip to pitch live on the P&G stage at The International Consumer Electronics Show 2019 in Las Vegas.The winner of the pitch will receive $10,000, qualify as a finalist in a Techstars accelerator and be provided complimentary attendance to the EY Strategic Growth Forum.
Submissions close at 11:59 p.m. EST on Nov. 25, 2018.
P&G Ventures, according to P&G, takes a new approach to creating brands by developing both internal and external ideas, as well as by creating unique partnerships that bring in early-stage startups to help them grow. It not only provides funding and expertise, but also functions as an incubator that's intimately involved in growing startups. P&G Ventures is designed to serve entrepreneurs. This integral element of its mission is a critical point of differentiation.
Any product submissions must address one of these needs, according to Procter & Gamble:
- Alleviating Symptoms of Menopause
- Treating Chronic Skin Conditions & Symptoms
- Improving Sleep Through Environment
- Caregiving For the Aging
- Maintaining a Non-Toxic Home
- Maximizing Mental and Physical Performance
- Managing Pain Without Side Effects
- Enhancing Male Wellness
"Great ideas can come from anywhere. We are looking to take the best of entrepreneurs and the best of P&G to solve some of our consumers' biggest problems,” said Radford.