The announcement marks the brand’s foray into brick-and-mortar retail. bioClarity was founded in 2016.
In addition to nationwide online availability, bioClarity will offer its Cleanse, Treat, Restore, and Hydrate products in-store at six of Urban Outfitters’ top performing locations, including four in New York City, one in San Francisco and one in Los Angeles.
“We are so excited to be partnering with Urban Outfitters,” said bioClarity CMO Melissa Reinking. “Their ideal consumer aligns perfectly with ours in terms of demographics and lifestyle, and is also one who is hyper-aware of emerging trends, including clean beauty and skincare, and values plant-based, natural ingredients in their day-to-day routine.”
Cleanse, Treat, Restore and Hydrate are the brand’s core group of products that create cohesive skincare routines that use garden-lush, plant-based ingredients, including the brand’s proprietary chlorophyll and copper formula, Floralux. There is potential in the future to expand availability at Urban Outfitters to include the brand’s latest offerings, which include two masques, a newly-launched beauty supplement and body wash, according to bioClarity.