Piccolo brings extensive experience from Natura in Brazil and Latin America. At Natura she held local, regional and global roles across all categories and consistently delivered growth, market share increases and improved brand awareness. Piccolo has a strong track record in creating and launching brands and products and will bring this into effect at Avon as she drives fragrance category growth.
According to Avon, Piccolo will lead one of four global category communities reporting to Thompson. This forms part of Avon's broader marketing transformation to modernize the brand and leverage the strength of Avon's beauty marketing and innovation to deliver more market-relevant, on-trend products.
"This is a new era for Avon's brand and product marketing as we inject new talent, unleash existing talent and overhaul our approach. I'm excited to be part of the transformation as we capitalize on Avon's existing brand awareness and strong heritage to build sustainable growth. Tatiana brings invaluable experience of growing market share in key categories and geographies and I'm delighted that she is joining the team at this pivotal moment,” said Thompson.