Gillette’s SkinGuard razor addresses the problem of shaving irritation through an entirely new design philosophy, according to the Procter & Gamble-owned brand. The razor uses SkinGuard technology positioned between two optimally-spaced blades to gently smooth and flatten the skin away from the razor blades during the shave. This ensures that hairs get trimmed at the surface level, with reduced tug and pull, while guarding sensitive skin from irritation.
SkinGuard technology also absorbs the weight from the hand so blades press less on sensitive skin. Similar to Fusion ProShield, SkinGuard also has lubrication before and after the blades to minimize friction during the shave.
“Gillette decided it was going to crack the code on irritation during the shave, and quickly saw that the majority of problems men experience are tied to a shave that is too close for their comfort level,” said Jean Ibrahim, global grooming R&D Leader at Gillette.
“We challenged ourselves to rebuild the traditional razor from the ground-up, optimizing for comfort above all else because we believe all men, including those who have sensitive skin, deserve to look and feel their best.”
Among US men who self-report as having sensitive skin, more than eight in ten say their skin is quite or extremely sensitive, according to Gillette.