Both partners report strong interest in Brontide. At a recent personal care industry preview at the Society of Cosmetic Chemists' Southwest Chapter's Suppliers Day, Brontide commanded the attention of many formulators, leading to numerous requests for product samples.
"Brontide is opening doors for personal care manufacturers looking to create more natural products, and we anticipate widespread interest in the months ahead," said Mike Efting, Viachem's founder and president. "Brontide gives our customers a natural alternative that delivers the same formulation properties as petroleum-based material, helping them to differentiate their brands."
Genomatica is a long-standing leader in bioengineering and has earned many industry awards for its bio-based process technologies, including the ICIS Innovation Award for Brontide. Viachem uses a multistep, strategic approach for marketing better, differentiated ingredients. Viachem's unique sales and marketing model earned it a finalist spot in the Best Business Innovation category for the ICIS Innovation Awards.
"Viachem knows the personal care market and understands how Brontide can help formulators develop better, more natural products," said Damien Perriman, SVP-specialty chemicals, Genomatica. "The company's innovative approaches to marketing and customer support, as well as their reputation, make them the ideal partner for distributing Brontide in North America."
Genomatica produces Brontide bio-based butylene glycol from natural, plant-based sugars using its safe and sustainable fermentation-based process technology. This innovative approach has high appeal in personal care applications where demand for natural ingredients is growing. Genomatica has been shipping Brontide since mid-2017. More info: Brontide@genomatica.com or www.brontidebg.com