Perfect Corp. Founder and CEO Alice Chang took the stage at the Cosmetic Executive Women’s (CEW) Connected Consumer Conference event Wednesday to reveal the future of digital beauty with a vision she coined ‘Beauty 3.0’. As the brains behind the world’s leading virtual beauty app YouCam Makeup, which was named the 2018 ‘Best Beauty App’ at CEW’s Beauty Insider Awards earlier this year, Chang presented the future of beauty tech and its role in a completely reimagined consumer, brand, and retail experience. The concept marries unprecedented artificial intelligence (AI) technologies, augmented reality (AR) and human touch learnings, for a completely personalized, proactive, and wildly accurate virtual try-on experience that rivals, and surpasses, the once traditional physical ones.

This announcement comes as Perfect Corp. solidifies its position as the proactive leader in beauty tech innovation, trailblazing a future of elevated consumer, brand, and retail experiences that reimagine the way we connect and shop for beauty. With mobile, web, and instore virtual try-on experiences serving over 200 leading beauty brands.

“We introduced the concept of Beauty 2.0 (AR) back in 2015 and in less than three years, we have seen unstoppable momentum in how the industry has upgraded and embraced digital technology as a new way of consumer engagement. Now, we are excited to lead the beauty transformation in its new era, 'Beauty 3.0', shifting from reactive experiences, to personalized, proactive ones,” Chang explains. “By introducing personalized, on-demand services like in-app live Beauty Advisor consultations, as well as instant product recommendations based on skin tone, face shape, and beauty preferences, we are able to deliver the next generation smart beauty experience designed just for you.”