• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    What You're Reading on Happi.com

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas

    GUM Recalls Oral Spray
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    31. OPI

    25. Sunstar

    28. Inter Parfums

    15. Sun Products

    3. S.C. Johnson
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    What You're Reading on Happi.com

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    Freckle Pens Are Spot On!

    Are Chemists the Rock Stars of Beauty?

    Sales More Than Double at Madison Reed
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    What You're Reading on Happi.com

    Improve Your Innovation Process

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

    ACI Urges Senate to Approve Regan as EPA Administrator

    Estée Lauder Signs Actress Ana de Armas
    Lab Equipment
    Mixing
    Packaging
    Testing

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Centerchem Inc

    Ashland

    KLK OLEO

    Siltech Corporation

    BotanicalsPlus
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Your Skin, Your Emotions

    Kao researchers link happiness to skin care.

    Related CONTENT
    • Surf’s Up: Hawaii Makes Waves with Ban of Sunscreen Filters
    • Fine Fiber Technology from Kao
    • Kao Looks at Emotional Benefits of Skin Care
    • The Wipes That Turn Heads
    • Clean Ingredients
    11.16.18
    If you're happy and you know it, wash your face! If you're happy and you know it, touch your face! This little diddy may never make it with the preschool set, but Kao Corporation researchers found that their is a link between positivity and a daily skin cleansing ritual.


    For five years, Kao has worked on Research on Skin Care Linked to Emotions with a focus on stimulation that creates pleasant feelings. Kao extracted 12 emotional factors to evaluate emotions while wearing cosmetics and created an emotional assessment scale. With this scale, it was able to objectively understand changes in the state of mind and emotions while wearing cosmetics. Additionally, in 2017, Kao confirmed that the continuous application of a pleasant touch on the facial skin arouses positive emotions and improves skin appearance, demonstrating the effect of a daily skin care ritual.



    Kao recently obtained the following research findings through the Research on Skin Care Linked to Emotions.
    1) Salivary oxytocin increases as a result of the application of tactile stimulation that creates pleasant feelings
    2) Higher salivary oxytocin level is associated with a higher skin appearance (visual skin condition)


    This research was was presented at the 82nd Society of Cosmetic Chemists Japan Research Debate. Based on past research results, Kao will further build on its study of skin care with a focus on the physiological effects of stimulation through the five senses.


    Specifically, Kao examined the effect of the physiological changes due to tactile stimulation that creates pleasant feelings on the skin condition under the following testing conditions:
     
    Study 1
    Subjects: 33 women aged 20-49 years without major skin problems 
    Study method: Saliva was collected before applying tactile stimulation and 4 weeks after the application. Changes in salivary hormones, including oxytocin, were evaluated.
    Kao instructed the subjects to continuously apply stimulation on the outer forearm using a cheek brush, which reportedly creates pleasant feelings. Stimulation was applied at a speed of about 3 cm/s, with a load of about 20-40 g, twice a day (morning and night, 3 min/time) for 4 weeks (continuous application of tactile stimulation). Saliva was collected before and after the application of tactile stimulation, and changes in salivary hormones were evaluated.
    Study results: It was confirmed that salivary oxytocin increases due to the continuous application of tactile stimulation, which creates pleasant feelings. 

    Study 2
    Subjects: 89 women aged 20-49 years without major skin problems
    Evaluation items:
    • Salivary oxytocin level was measured.
    • Participant's skin appearance (visual skin condition) was evaluated using a 7-point response [-3 (most negative) to 3 (most positive)]by sensory experts trained in visual assessment using the evaluation parameters of skin appearance
    Evaluation results: A weak positive correlation was demonstrated between the salivary oxytocin level and the skin appearance score (skin texture, skin tone evenness, complexion, and skin surface smoothness) 

    Study 3 -Confirmatory study to verify the results of study 1 and 2
    Subjects: 40 women aged 20-49 years without major skin problems
    Confirmatory method:
    Kao instructed them to include the following behavior in their skin care routine and repeat the entire course five times: to touch softly the facial skin with the palms of both hands for 30 seconds, remove their hands, and rest for 30 seconds. The following evaluations were conducted before and after the application of tactile stimulation:
    • Saliva was collected and the change in the level of oxytocin after the application of tactile stimulation was calculated.
    • The evaluated value of pleasant feelings was represented on a 10cm visual analog scale to calculate the difference before and after the tactile stimulation (level of pleasant feelings created by the stimulation).


    The results showed a weak positive correlation between the change in salivary oxytocin level and the difference in the evaluated value of pleasant feelings before and after applying tactile stimulation to the facial skin (level of pleasant feelings created by the stimulation). It was suggested that the oxytocin level within the body increases and skin texture improves as more pleasant feelings are created by tactile stimulation during skin care, such as covering the face with the palms.
    Related Searches
    • testing
    • method
    • surface
    • cosmetics
    Related Knowledge Center
    • Functional Ingredients
    • Personal Cleansers
    • Skin Care
    Suggested For You
    Surf’s Up: Hawaii Makes Waves with Ban of Sunscreen Filters Surf’s Up: Hawaii Makes Waves with Ban of Sunscreen Filters
    Fine Fiber Technology from Kao Fine Fiber Technology from Kao
    Kao Looks at Emotional Benefits of Skin Care Kao Looks at Emotional Benefits of Skin Care
    The Wipes That Turn Heads The Wipes That Turn Heads
    Clean Ingredients Clean Ingredients
    Kao Acquires Washing Systems, LLC Kao Acquires Washing Systems, LLC
    The International Top 30 The International Top 30
    4. Kao 4. Kao
    2. L’Oréal 2. L’Oréal
    The International Top 30 The International Top 30
    A Record-Setting Performance A Record-Setting Performance

    Related Breaking News

    • Actives | Color Cosmetics | Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Pigments | Sun Care | Surfactants
      What You

      What You're Reading on Happi.com

      A new CMO at MAC gets the most views for the week ended February 27, 2020.
      Tom Branna, Editorial Director 02.28.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

      Cosmetic Chemical Sales To Post CAGR 5.8% To 2025

      North America will be the fastest growing region, says ResearchandMarkets.
      Tom Branna, Editorial Director 02.27.21

    • Color Cosmetics | Fine Fragrance | Skin Care
      Estée Lauder Signs Actress Ana de Armas

      Estée Lauder Signs Actress Ana de Armas

      New global brand ambassador will debut in new fragrance campaign next month.
      Tom Branna, Editorial Director 02.26.21


    • Color Cosmetics | Fine Fragrance | Personal Cleansers | Skin Care
      Sephora To Open More Stores in 2021

      Sephora To Open More Stores in 2021

      Adding more than 60 freestanding units, most outside malls.
      Tom Branna, Editorial Director 02.26.21

    • Color Cosmetics | Pigments | Skin Care
      Freckle Pens Are Spot On!

      Freckle Pens Are Spot On!

      Once viewed as flaw, now viewed as an asset, says Spate.
      Tom Branna, Editorial Director 02.25.21

    • Functional Ingredients | Pigments
      Sales More Than Double at Madison Reed

      Sales More Than Double at Madison Reed

      Hair color company raises $52 million in funding.
      Tom Branna, Editorial Director 02.25.21


    • Personal Cleansers
      Another Hand Sanitizer Firm Flagged by FDA

      Another Hand Sanitizer Firm Flagged by FDA

      Agency detains batch with potency that doesn't match the label.
      Christine Esposito, Managing Editor 02.24.21

    • Actives | Functional Ingredients | Sun Care
      Eucerin Launches Sun Protection Formula

      Eucerin Launches Sun Protection Formula

      Actinic Control SPF100 helps prevent actinic keratosis and non-melanoma skin cancer.
      Tom Branna, Editorial Director 02.24.21

    • Skin Care
      Murad Creates Advocacy Board

      Murad Creates Advocacy Board

      A roster of science and wellness experts with proven thought-leadership in their respective fields.
      Tom Branna, Editorial Director 02.23.21


    • Skin Care
      Jada Pinkett Smith

      Jada Pinkett Smith's Eco-Friendly Personal Care Arrives at Target

      Hey Humans products are packaged in aluminum and paper, making them infinitely recyclable.
      Melissa Meisel, Associate Editor 02.23.21

    • Skin Care
      ELC Increases Stake in DECIEM

      ELC Increases Stake in DECIEM

      Will take remaining interest in second phase of the deal.
      Christine Esposito, Managing Editor 02.23.21

    • Actives | Color Cosmetics | Functional Ingredients | Pigments | Skin Care
      What You

      What You're Reading on Happi.com

      The most-viewed news on our site for the week ended Feb. 20, 2021.
      Tom Branna, Editorial Director 02.21.21


    • Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Skin Care | Surfactants
      Cleaning Power, Transparency, Sustainability Drive Clorox

      Cleaning Power, Transparency, Sustainability Drive Clorox

      CEO Linda Rendle says her focus is keeping the company on offense.
      Tom Branna, Editorial Director 02.20.21

    • Hair Care | Household Cleaning | I&I Marketplace | Laundry Care | Personal Cleansers | Surfactants
      Stepan Buys Fermentation Plant

      Stepan Buys Fermentation Plant

      Move expands capabilities in the growing biosurfactant space.
      Tom Branna , Editorial Director 02.19.21

    • AP/Deo | Skin Care
      Underarm Skin Care from Secret

      Underarm Skin Care from Secret

      P&G brand addresses special concerns in new clinical antiperspirant formulation.
      Christine Esposito, Managing Editor 02.19.21

    Trending
    • When The FTC Comes Calling...
    • MAC Appoints SVP, Global Marketing
    • Eucerin Launches Sun Protection Formula
    • Are Chemists The Rock Stars Of Beauty?
    • Formulating Liquid Laundry Detergents
    Breaking News
    • BASF Care Chemicals Issues Price Increase
    • Innospec Increases Prices
    • Mentos...For Your Fingers
    • Amyris Buys Brazilian Clean Beauty Brand
    • What You're Reading on Happi.com
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Phlow Corp. and USP Form Alliance
    BMS Expands Cell Therapy Manufacturing Capabilities
    Novo Nordisk Invests $80M in Tablet Production
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Weekly Recap: Becca Cosmetics is Closing, MAC Appoints SVP, Supermodel Joins SBLA Beauty & More
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Happi

    Latest Breaking News From Happi

    BASF Care Chemicals Issues Price Increase
    Innospec Increases Prices
    Mentos...For Your Fingers
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    X-Rite announces new automated scanning products
    MPS extends production floorspace
    FTA converts Forum & INFOFLEX to virtual events
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login