• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Associations Congratulate Biden & Harris

    David Stanko Joins JPMS

    Ross Introduces Double Cone Tumble Blender

    Colonial Chemical Announces New Facility

    Ashland Acquires Schülke & Mayr's Personal Care Business
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    5. Kao

    32. Chattem

    38. Gojo

    29. Markwins

    30. Lush
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Associations Congratulate Biden & Harris

    Ashland Acquires Schülke & Mayr's Personal Care Business

    FDA Issues New Guidance On Pharmaceutical Alcohol

    No7 Adds At-Home Resurfacing Peel

    A Surge in Interest for Supplements & Vitamins
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    David Stanko Joins JPMS

    Ashland Acquires Schülke & Mayr's Personal Care Business

    FDA Issues New Guidance On Pharmaceutical Alcohol

    State Announces First SARS-CoV-2 Kill Claim

    No7 Adds At-Home Resurfacing Peel
    Lab Equipment
    Mixing
    Packaging
    Testing

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Praan Naturals

    Sabinsa Cosmetics, a division of Sabinsa Corporation

    Centerchem Inc

    Croda

    Ashland
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Your Skin, Your Emotions

    Kao researchers link happiness to skin care.

    Related CONTENT
    • Surf’s Up: Hawaii Makes Waves with Ban of Sunscreen Filters
    • Fine Fiber Technology from Kao
    • Kao Looks at Emotional Benefits of Skin Care
    • The Wipes That Turn Heads
    • Clean Ingredients
    11.16.18
    If you're happy and you know it, wash your face! If you're happy and you know it, touch your face! This little diddy may never make it with the preschool set, but Kao Corporation researchers found that their is a link between positivity and a daily skin cleansing ritual.


    For five years, Kao has worked on Research on Skin Care Linked to Emotions with a focus on stimulation that creates pleasant feelings. Kao extracted 12 emotional factors to evaluate emotions while wearing cosmetics and created an emotional assessment scale. With this scale, it was able to objectively understand changes in the state of mind and emotions while wearing cosmetics. Additionally, in 2017, Kao confirmed that the continuous application of a pleasant touch on the facial skin arouses positive emotions and improves skin appearance, demonstrating the effect of a daily skin care ritual.



    Kao recently obtained the following research findings through the Research on Skin Care Linked to Emotions.
    1) Salivary oxytocin increases as a result of the application of tactile stimulation that creates pleasant feelings
    2) Higher salivary oxytocin level is associated with a higher skin appearance (visual skin condition)


    This research was was presented at the 82nd Society of Cosmetic Chemists Japan Research Debate. Based on past research results, Kao will further build on its study of skin care with a focus on the physiological effects of stimulation through the five senses.


    Specifically, Kao examined the effect of the physiological changes due to tactile stimulation that creates pleasant feelings on the skin condition under the following testing conditions:
     
    Study 1
    Subjects: 33 women aged 20-49 years without major skin problems 
    Study method: Saliva was collected before applying tactile stimulation and 4 weeks after the application. Changes in salivary hormones, including oxytocin, were evaluated.
    Kao instructed the subjects to continuously apply stimulation on the outer forearm using a cheek brush, which reportedly creates pleasant feelings. Stimulation was applied at a speed of about 3 cm/s, with a load of about 20-40 g, twice a day (morning and night, 3 min/time) for 4 weeks (continuous application of tactile stimulation). Saliva was collected before and after the application of tactile stimulation, and changes in salivary hormones were evaluated.
    Study results: It was confirmed that salivary oxytocin increases due to the continuous application of tactile stimulation, which creates pleasant feelings. 

    Study 2
    Subjects: 89 women aged 20-49 years without major skin problems
    Evaluation items:
    • Salivary oxytocin level was measured.
    • Participant's skin appearance (visual skin condition) was evaluated using a 7-point response [-3 (most negative) to 3 (most positive)]by sensory experts trained in visual assessment using the evaluation parameters of skin appearance
    Evaluation results: A weak positive correlation was demonstrated between the salivary oxytocin level and the skin appearance score (skin texture, skin tone evenness, complexion, and skin surface smoothness) 

    Study 3 -Confirmatory study to verify the results of study 1 and 2
    Subjects: 40 women aged 20-49 years without major skin problems
    Confirmatory method:
    Kao instructed them to include the following behavior in their skin care routine and repeat the entire course five times: to touch softly the facial skin with the palms of both hands for 30 seconds, remove their hands, and rest for 30 seconds. The following evaluations were conducted before and after the application of tactile stimulation:
    • Saliva was collected and the change in the level of oxytocin after the application of tactile stimulation was calculated.
    • The evaluated value of pleasant feelings was represented on a 10cm visual analog scale to calculate the difference before and after the tactile stimulation (level of pleasant feelings created by the stimulation).


    The results showed a weak positive correlation between the change in salivary oxytocin level and the difference in the evaluated value of pleasant feelings before and after applying tactile stimulation to the facial skin (level of pleasant feelings created by the stimulation). It was suggested that the oxytocin level within the body increases and skin texture improves as more pleasant feelings are created by tactile stimulation during skin care, such as covering the face with the palms.
    Related Searches
    • surface
    • cleansing
    • chemists
    • care
    Related Knowledge Center
    • Skin Care
    • Testing
    • Functional Ingredients
    Suggested For You
    Surf’s Up: Hawaii Makes Waves with Ban of Sunscreen Filters Surf’s Up: Hawaii Makes Waves with Ban of Sunscreen Filters
    Fine Fiber Technology from Kao Fine Fiber Technology from Kao
    Kao Looks at Emotional Benefits of Skin Care Kao Looks at Emotional Benefits of Skin Care
    The Wipes That Turn Heads The Wipes That Turn Heads
    Clean Ingredients Clean Ingredients
    Kao Acquires Washing Systems, LLC Kao Acquires Washing Systems, LLC
    The International Top 30 The International Top 30
    4. Kao 4. Kao
    2. L’Oréal 2. L’Oréal
    The International Top 30 The International Top 30
    A Record-Setting Performance A Record-Setting Performance

    Related Breaking News

    • Actives | Functional Ingredients
      Associations Congratulate Biden & Harris

      Associations Congratulate Biden & Harris

      Personal Care Product Council and American Cleaning Institute executives look forward to working with the new Administration.
      Happi Staff 01.20.21

    • Actives | Functional Ingredients | Household Cleaning | Personal Cleansers | Preservatives | Skin Care
      Ashland Acquires Schülke & Mayr

      Ashland Acquires Schülke & Mayr's Personal Care Business

      All-cash transaction expected to close later this year.
      Happi Staff 01.20.21

    • Actives | Functional Ingredients | Oral Care | Personal Cleansers
      FDA Issues New Guidance On Pharmaceutical Alcohol

      FDA Issues New Guidance On Pharmaceutical Alcohol

      Agency has concerns about methanol contamination in drug products other than hand sanitizer.
      Happi Staff 01.20.21


    • Skin Care

      Putting a Number on the Clean Beauty Market

      Global market to post 12.7% CAGR through 2027.
      Happi Staff 01.20.21

    • Actives | Skin Care
      No7 Adds At-Home Resurfacing Peel

      No7 Adds At-Home Resurfacing Peel

      Contains 15% glycolic acid.
      Happi Staff 01.20.21

    • Skin Care
      Alastin Named a Fast-Growing Brand

      Alastin Named a Fast-Growing Brand

      Professional skin care brand marks fourth year in a row in Kline's report.
      Happi Staff 01.20.21


    • Hair Care | Oral Care | Personal Cleansers | Skin Care
      P&G & the Post-Pandemic Shopper

      P&G & the Post-Pandemic Shopper

      The move toward e-commerce is permanent, according to executives.
      Happi Staff 01.20.21

    • Actives | Functional Ingredients | Hair Care | Skin Care
      A Surge in Interest for Supplements & Vitamins

      A Surge in Interest for Supplements & Vitamins

      Hyaluronic acid supplements searches soar more than 38%, according to Spate.
      Happi Staff 01.19.21

    • Skin Care
      Gattefossé Launches Inspiration Collection

      Gattefossé Launches Inspiration Collection

      Highlights current trends and different kinds of creativity with six new formulas.
      Happi Staff 01.19.21


    • Functional Ingredients | Household Cleaning | Packaging | Surfactants
      Honest, Refillable Cleaners

      Honest, Refillable Cleaners

      Jessica Alba debuts refillable line.
      Happi Staff 01.17.21

    • Actives | Color Cosmetics | Hair Care | Pigments | Skin Care | Surfactants
      Nailing It in 2020

      Nailing It in 2020

      Consumer demand for hair color and nail care soared during the past year, according to IRI.
      Happi Staff 01.17.21

    • Hair Care | Oral Care | Skin Care | Surfactants
      P&G, L

      P&G, L'Oréal & Amorepacific Make News at CES

      Here's a look at what you're reading for the week ended January 16.
      Happi Staff 01.17.21


    • Actives | Functional Ingredients | Household Cleaning | Surfactants
      PurposeBuilt Brands Files for IPO

      PurposeBuilt Brands Files for IPO

      Seeks to raise as much as $100 million in an initial public offering.
      Happi Staff 01.16.21

    • Color Cosmetics | Fine Fragrance | Packaging | Packaging | Personal Cleansers | Skin Care
      Three Form Vertical Beauty Alliance

      Three Form Vertical Beauty Alliance

      Mana, Meiyume and RPG team up to offer end-to-end beauty solutions.
      Happi Staff 01.15.21

    • Functional Ingredients | Personal Cleansers | Skin Care
      Amyris Named a Top Social & Environmental Impact Company

      Amyris Named a Top Social & Environmental Impact Company

      Recognized by Real Leaders as a 'force for good.'
      Happi Staff 01.15.21

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • L'Oréal Bans Animal Hair In Brushes
    • Honest, Refillable Cleaners
    • Formulating Liquid Laundry Detergents
    • P&G, L'Oréal & Amorepacific Make News At CES
    Breaking News
    • Associations Congratulate Biden & Harris
    • David Stanko Joins JPMS
    • Ross Introduces Double Cone Tumble Blender
    • Colonial Chemical Announces New Facility
    • Ashland Acquires Schülke & Mayr's Personal Care Business
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Ingredient Manufacturers Discuss the E-Sports Market
    Euromonitor Names Top Ten Trends for 2021
    Study Highlights Differences Between EPA's and DHA's Effect on Sleep
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Eitan Medical Receives FDA Clearance for Sapphire Infusion System
    Researchers Successfully ‘Fine Tune’ New Thermoplastic Biomaterial
    RSIP Vision Announces Versatile Medical Image Segmentation Tool
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Global Biosciences Co. Selects ValGenesis VLMS
    Eisai Appoints Chief Clinical Officer of Oncology Biz
    Nexelis Acquires GSK Vax Lab in Marburg
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Top Beauty Brands in the World—And Most Loved Fragrances
    P&G Reports Q2 Results
    A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine
    Happi

    Latest Breaking News From Happi

    Flow Launches Collagen Waters
    Associations Congratulate Biden & Harris
    David Stanko Joins JPMS
    Ink World

    Latest Breaking News From Ink World

    Morancé Soudure France Adds Comexi F2 MC 10-color Flexo Press
    THIMM Group Installs 1st Koenig & Bauer CorruFLEX
    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    First Quality Launches Incognito by Prevail
    Essity Launches Reusable Underwear Product
    Honeywell Delivered 225 Million Masks in December
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    DJO Acquires Trilliant Surgical
    FDA Breakthrough Device Designation Granted to Spiderwort's Spinal Cord Technology
    Bioventus Appoints SVP of Operations
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login