Access to water is a growing issue across the world: worldwide consumption of water is growing twice as fast as the population, and according to the UN, in 2025, 2/3 of the world's population may be living under water-stressed conditions. Shampoos and shower gels use a considerable amount of water. Hence the advantage of finding a way to use every drop of water to the best.
This challenge was met by combining the best water distribution technologies with shampoo.
"This is an exemplary exclusive partnership, as based on the expectations of consumers, it uses cutting-edge technology to bring them down the road of sustainable development, while offering a totally new consumer experience", said Amin Abdulla and Luc Amgwerd, co-founders of Gjosa.
"Initial results offer great perspectives for an innovation that visibly reduces the water consumption in our daily hygiene practices. This breakthrough technology is perfectly in line with our commitments to sustainable innovation", said Laurent Attal, L'Oréal VP Research & Innovation.
Tested in the L'Oréal laboratories, prototypes of the new showerhead are at present tested in several hair salons in the world as in South Africa and in the USA before envisaging the deployment of this technology to the professional hair salon market.