The plans entails establishing a management function of the prestige brands business in the China region and the CMO function of cosmetics brands and personal care brands. Furthermore, the strategic alliance with emerging e-commerce platform companies in the China region will be strengthened under direct control of the CEO of the China region.
At the same time, Shiseido will proactively support the business strategy and reinforce the corporate functional structure aiming to improve its organizational capability to ensure sustainable business growth.
The new management team of the China Region will be:
• Kentaro Fujiwara, president & CEO of China Region, Shiseido China
Morgan Tan, senior vice president, prestige brands division of China Region,president of Shiseido Hong Kong
• Julie Chiang, chief marketing officer, cosmetics brands and personal care brands
of China region.
• Anson Yu, CFO of China Region and Shiseido Hong Kong.
• Julia Li, chief people officer of China Region.
Zaheer Nooruddin, senior vice Ppesident, DX (digital experience) division of China Region/
Chiang and Li are new hires at the company, according to Shiseido.