12.04.18
Water Pik, Inc., perhaps best known for its oral care devices line, is expanding into the hair care with the new Waterpik HairWand Spa System. The launch comesvia the Fort Collins, CO-based compay’s replacement shower heads business.
The Waterpik HairWand has three therapeutic wand streams and nine modes in the fixed shower head that provide a complete rinse in less than one minute. The company contends it will improve hair manageability; help to naturally detangle hair and promote a healthy scalp; and offer consumers a daily space experience, too.
According to a consumer study, up to 94% of users reported superior rinsing action; and 82% reported a complete rinse in less than a minute.
"After realizing that consumers were frustrated with the increased difficulty in rinsing out haircare products, we wanted to give them a more purposeful, yet still powerful experience in the shower," said Michael Wakeman, vice president of marketing, Water Pik, Inc. "We are very excited to launch the HairWand Spa System as a new and easy-to-install option to elevate both the shower experience and wellness."
The HairWand’s PowerComb stream is targeted and powerful, effectively rinsing out product no matter the texture or length, leaving hair less tangled and more manageable.
The Waterpik HairWand Spa System is now available on Home Depot shelves nationwide for a suggested retail price of $59.98.
The Waterpik HairWand has three therapeutic wand streams and nine modes in the fixed shower head that provide a complete rinse in less than one minute. The company contends it will improve hair manageability; help to naturally detangle hair and promote a healthy scalp; and offer consumers a daily space experience, too.
According to a consumer study, up to 94% of users reported superior rinsing action; and 82% reported a complete rinse in less than a minute.
"After realizing that consumers were frustrated with the increased difficulty in rinsing out haircare products, we wanted to give them a more purposeful, yet still powerful experience in the shower," said Michael Wakeman, vice president of marketing, Water Pik, Inc. "We are very excited to launch the HairWand Spa System as a new and easy-to-install option to elevate both the shower experience and wellness."
The HairWand’s PowerComb stream is targeted and powerful, effectively rinsing out product no matter the texture or length, leaving hair less tangled and more manageable.
The Waterpik HairWand Spa System is now available on Home Depot shelves nationwide for a suggested retail price of $59.98.
