Google Assistant is a key player in the rapidly growing voice market, available on more than 500 million devices, across Android phones, iPhones, smart TVs, Chromebooks, and on smart speakers such as Google Home and a new category of devices called Smart Displays.
Coty contends the Clairol Color Expert builds on its digital innovation strategy, which focuses on insight driven, consumer-first and category level solutions to consumer problems through emerging technology and new platforms.
“In beauty, service is the new product, and for consumers, the real value of a product is not just what’s in the box, but the expertise and service that comes with it. We worked with Google, who helped us identify insights around known category challenges combined with how (and where) beauty consumers are using voice assistants. By delivering Clairol expertise through the unique Google Assistant ecosystem we are able to transform the at home hair color experience and truly help Clairol consumers feel confident that they will get better results with a lifeline and expert at every step of their journey,” said Fred Gerantabee, Coty’s VP, digital innovation.