At this year’s New York Society of Cosmetic Chemists (NYSCC) 72nd Annual Scientific Meeting and Technology Showcase, held Dec. 11-12 at the Times Square Sheraton in New York, NY, cosmetic chemists will see new effect pigments with bold, metallic properties in addition to new claims substantiation data for color adjusting in skincare. Recent scientific research from BASF Colors and Effects helps differentiate this next-generation technology for formulators, whether the need is for increased color vibrancy or novel color adjustment effects.

Chemists developing BASF’s Colors & Effects pigment portfolio, James Newhouse and Stephanie Biagini, found that metallic effect pigments with an innovative multilayer technology provide brilliant coloristic properties compared to their corresponding single-layer effect pigments. These metallic effect pigments offer bold and vibrant properties, which cosmetics consumers have recently gravitated toward.

As it relates to claims substantiation using effect pigments for color adjustment, Stephanie Biagini and David Funk, BASF Colors & Effects chemists, found that interference effect pigments can modify the appearance of certain colors on the skin, such as redness and dark undereye circles. Due to their angle-dependent nature and transparency, interference effect pigments can modulate color for certain skin tones, thereby helping consumers achieve the appearance of a more even skin tone.

More info: www.colors-effects.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP