Each year, more than 38 million school days are missed by students due to the flu, and last year's cold and flu season hit US families especially hard with a record-breaking 900,000 hospitalizations and more than 80,000 flu-related deaths. Sick days negatively affect children, who miss out on valuable classroom lessons and social moments. Parents also struggle with logistical issues, financial consequences and undue stress as a result of keeping their sick child home.
As part of this initiative, Lysol is educating parents, students and teachers across the country to arm them with information on ways to minimize the spread of cold and flu germs and create clean, safe environments. Lysol is encouraging families and teachers to utilize the Lysol Healthy Habits program, which provides fun, educational materials for kids to help them build illness prevention habits that help reduce illness-related absenteeism. The program was developed in partnership with the National Education Association (NEA) and National Parent Teacher Association (PTA), with messaging support from the Center for Disease Control and Prevention (CDC).
In this program, Lysol is also partnering with Kinsa, maker of the first FDA-cleared smart thermometer. Lysol and Kinsa will equip more than 10,000 schools across the country with free Kinsa smart thermometers and Lysol sanitizing products to help protect against viruses and bacteria. Kinsa smart thermometers and the connected mobile app help parents anonymously understand which illnesses are circulating, guiding them through next steps if fever and symptoms are cause for concern. Through this partnership, nurses and teachers in participating schools will receive a free Kinsa thermometer, and in select schools, every single parent will have the opportunity to receive a free Kinsa thermometer.
"As a champion of germ kill, Lysol is uniquely positioned to help prevent the spread of cold & flu, and we believe even just One Less Sick Day can make a big difference," said Ferran Rousaud, marketing director, Lysol. "By the time a cold or flu outbreak happens in your community, it is often too late, so the intention of this program is to help educate and inform parents and schools so that they can take action sooner."
Producer, actress and author La La Anthony is partnering with Lysol to help educate parents and arm them with tips to help prevent the spread of cold and flu germs. Anthony will be also sharing her own personal experience on the impact that sick days have on her and her school-aged son, insights on all the not-so-obvious places parents can help disinfect with Lysol Disinfectant Spray and information on Kinsa smart thermometers.