He is responsible for the Marketing, Communications and Sustainable Business functions, a role which has seen him lead the creation of the Unilever Sustainable Living Plan, direct significant advances in digital marketing and through Unilever’s #Unstereotype initiative, create the #Unstereotype Alliance with UN Women, bringing together 24 companies to remove the portrayals of unhelpful stereotypes from their advertising by 2020.
Prior to this, he was Chairman of Lever Fabergé before becoming Executive Vice President for Global Home Care & Hygiene, covering fabric cleaning, fabric conditioning, household cleaning products, oral care and potable water.
Weed has worked for Unilever in the UK, France, the US and globally and regionally in a variety of general management and marketing roles.
Outside Unilever, he is Chairman of Business in the Community International and a Business in the Community Board Trustee, President of the History of Advertising Trust, an Effie Board Director and Trustee of Grange Park Opera. He is also a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers.