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Personnel Updates at Beiersdorf

A new year welcomes a CEO and a variety of promotions.

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12.07.18

Beiersdorf will reshuffle its management starting Jan. 1, 2019 when the new CEO Stefan De Loecker takes office.

Ralph Gusko, member of the Executive Board at Beiersdorf AG since July 2011 and until now responsible for brands, R&D as well as the Asia Pacific region, will leave the company by mutual consent. He will continue to be responsible for the Asia Pacific region latest till the end of 2019.

Asim Naseer was appointed to the Executive Board as Chief Marketing Officer for Consumer Brands as of Jan. 1, 2019.

Ramon A. Mirt was named to the Executive Board to take over Near East and Americas regions from Stefan De Loecker effective March 2019.

A new Executive Committee of the Consumer Business Segment will include Research & Development and Supply Chain.

Management of the Beiersdorf Group's Consumer Business Segment will be overseen by a newly established Executive Committee starting in 2019. Aside from the Group Executive Board, the committee will include the Global Head of Research & Development Dr. May Shana'a, as well as then Global Head of Supply Chain Harald Emberger.

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