According to the company, this elite team will be focused on advancing education in North America, bringing Aveda Artists the modern training and tools they need to take their artistry to the next level. The North America Artistic Team will be the face of the brand’s educational offerings in this market both online and offline – from leading virtual trainings online to co-hosting experiential multi-day events in markets across the region. In addition, the team will be deeply involved in developing new educational curriculum tailored to North America – focusing on the trends and needs unique to this market.
“Aveda artists keenly recognize the value of learning and evolving, and we are constantly developing new ways to support them in their pursuit of professional growth and advancement,” said Cheryl Jass, Vice President, Education, Aveda, North America. “Next year, we’re unveiling a new chapter of Aveda education emphasizing highly-personalized, tailored educational opportunities. Education, like everything in a salon, is not one size fits all, and that can be especially true from region to region. The new Artistic Team is the first component of the new look of Aveda education in North America, and we are thrilled to have such skilled professionals dedicated to advancing the artistry of the Aveda network by our side.”
The debut of the North America Artistic Team is part of a newly refreshed, cutting-edge education offering from Aveda under the brand’s Aveda Academy platform. Launching in January, the revamped educational experience includes virtual classes, customized in-salon events, three-day immersive experience classes, pop-up in-person events with guest artists, and even what Aveda is calling ‘Global Artistic Team Worldhood Collection Classes’ – bringing the artistry and inspiration from the opening presentation at Aveda Congress 2018 into a hands-on learning experience in markets across North America. Aveda artists can experience the new programs through a refreshed education portal launching in January: AvedaEducation.com.
Highly-regarded artists Dusty Rhode, Lupe Voss, and Tatum Neill are the first three Artistic Directors named to Aveda’s new Artistic Team. Additional members will be named in early 2019.
In other news, Global Artistic Directors Janell Geason and Ian Michael Black developed their own hair color and makeup looks based off of the 2019 Pantone Color of the Year- Living Coral, as reported in Happi.
Ian Michael Black, Aveda expert, offered a color formula on @AvedaArtists Instagram Stories Page, said, “Every year, hair colorists wait in anticipation of what Pantone will release as the Color of the Year. This year I was very excited to see the bright, yet quietly gentle color, Living Coral, which translates beautifully to hair. It’s a lovely copper with a pink under tone that is warm, inviting and light-hearted. Once announced, I immediately got to work to create Living Coral for the hair. Working with Aveda and its fully customizable hair color system, hair colorists are able to instantly create Living Coral for hair color, and offer it to guests so we can start 2019 with a playful, uplifting color.”
Janell Geason, another Aveda source, suggested steps to achieve the look on the @AvedaArtists Instagram page in stories: “I always love creating a new lip and it’s fun to incorporate a new color scheme when Pantone releases its Color of The Year. I’m loving Living Coral because it’s uplifting, light-hearted and embodies a spirit of revelry which matches my own feelings about makeup. This also reflects to the people that love our Feed My Lips line which is cruelty-free, naturally-derived and all about beautiful color. In general, shades of coral work for all skin tones. I’ve created my own twist on Living Coral- one more subtle and one very bold.”
For bold color, she used Aveda Feed My Lips Lip Liner in Spiced Peach and then layered Aveda Feed My Lips Lipstick in Cana and Papaya. For the softer color, Geason used Aveda Feed My Lips Lip Liner in Spiced Peach and Aveda Nourish-Mint Rehydrating Lip Glaze in Sunkissed Melon.